The TRMNL team spent years building B2B subscription software before diving into consumer tech hardware with $0 /month recurring revenue.
It's been an exciting ride, but we rely on customers to help spread the word. We don't advertise on Facebook or Google, and we don't have any billboards. (We did design one, though.)
So instead of giving money to marketers whose job is to make people click buttons and get distracted, why not reward our community?
Introducing Refer & Earn
With TRMNL you can create incentives for yourself and others including:
Give $10, get $10
Give $15, get $5
Give $5, get $15
Or even:
Give away our Developer edition perk ($20 value)
Give away free shipping to Canada, UK, etc regions with <= $20 postage
Once created, this coupon will be available inside your account alongside a real-time redemption tracker so you know if your efforts are working:
If you prefer store credit instead of cash, that's fine too. We'll top up your online store customer profile 1x per month with recent redemptions.
Apply for a referral code
Refer & Earn affiliates are manually approved after confirming a few details:
You're an active TRMNL user (no affiliate marketers please)
You'll represent our brand with integrity (no spam posting on random websites)
You're comfortable answering questions about how the product works
If this is you, click "Request a Code" inside your TRMNL account. If you already did that, just reply to the email we sent you and we'll set up a code.
Using your referral code
Nobody enjoys hard-to-apply coupon codes. Once you have yours, point people to our home page with a "ref" param like so:
https://usetrmnl.com?ref=<your-code>
For example, if your coupon code is "billy10" it would be:
https://usetrmnl.com?ref=billy10
When your referral lands at checkout the code will be automatically applied:
Alternatively, point folks to https://usetrmnl.com (no params) and tell them to "input coupon code my-code at Checkout," as depicted above.
Tips to share TRMNL
We don't need expect anything fancy. Sharing TRMNL in your own words is ideal. But we will provide a few examples (via email) that have worked well for others.
From sharing a picture of your device, to posting on X about a custom plugin you're building, or even replying to a comment on Hacker News, we've witnessed dozens of tiny shoutouts drive significant interest to our mission.
If you're not a marketer (congrats!), no sweat. We'll help find opportunities to share your referral code so that everyone wins. We'll also share the 1-pager mentioned above with approved affiliates, so go ahead and apply.